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    A sweet life if you belong to Cuba’s upper crust

    A sweet life if you belong to Cuba's upper crust
    Jonathan Curiel, Special to The Chronicle
    Thursday, September 29, 2011

    Michael Dweck / Modernism gallery

    "Rachel Going for a Surf," a photograph by Michael Dweck taken at Playa
    del Este in Cuba, is part of his work focusing on the privileged lives
    of those in the island nation's "creative class."

    Everyone knows that Cuba is one of the Western Hemisphere's poorest
    countries. Its economic indices lag in nearly every category, including
    domestic product and household income. Yet the stereotype of Cuba
    as a strict post-Communist backwater – a kind of Shangri-la of
    egalitarianism – has taken a beating in the past year.

    First, there was an article in the Economist that quoted Ada Fuentes, a
    woman who returned to after living in New Jersey for five
    decades. "If you have money," Fuentes said, "life's good here."

    Now there is Michael Dweck's photo project that shows Cuba's privileged
    side – a side of beautiful models, late-night partiers, daytime surfers,
    hard-working guitar players and other people who make up Cuba's
    "creative class," as Dweck calls them. Two of 's sons (Alex
    and Alejandro) are on the periphery of this strata. So is the son of Che
    Guevara, Camilo Guevara, who's a photographer.

    The revolution that Fidel and Che Guevara brought to the island
    nation five decades ago has evolved into something unexpected: Guilty
    pleasure. As Dweck notes in his new book, " Michael Dweck: Habana
    Libre," some of the people he photographed are "embarrassed" about their
    relatively elite standing; others, he says, "are afraid to draw
    attention to it for fear the socialist government will punish them for
    having a good life." An exhibit of photos from "Habana Libre" continues
    at San Francisco's Modernism gallery through Oct. 29.

    "Artists, writers, filmmakers, dancers – they live this secretive life
    under the radar in Cuba that is really cool and lends itself well to a
    narrative," says Dweck. "I'm playing on the theme of privilege in a
    classless society."

    Not surprisingly, some Cubans didn't want to cooperate with Dweck. One
    woman he met there told him, "I think this project is going to get a lot
    of people in trouble, and you're on your own." But Dweck, based in New
    York City, was never really on his own. Within hours of first flying to
    Havana, he befriended a well-connected British expat who told him about
    a private party at an old 20,000-square-foot oceanside residence, where
    Dweck met Cubans he would photograph for "Habana Libre."

    From then on, Dweck was invited to other private parties, then –
    eventually – to his subjects' homes and sanctuaries. Painters Rene
    Francisco and Carlos Quintana took Dweck to their studios. Camilo
    Guevara is in his house. Rachel Valdes, an accomplished model and
    painter, is among those photographed with little on as she goes about
    her business.

    "I got lucky, and they were nice to trust me," says Dweck, who visited
    Cuba eight times from 2009-2010.

    People who know Dweck's earlier photographic work will recognize a
    pattern with "Habana Libre": Water and nubile women (and men). In 2004,
    Dweck published "The End: Montauk, N.Y.," which featured topless
    beachgoers posing, cavorting and rushing to their destination – a scenic
    tapestry that evoked, Dweck said, "the paradise of summer, youth, and
    erotic possibility." Dweck says his photos – whether he's in Havana,
    Montauk or New Mexico's White Sands Missile Range (shooting shiny
    weapons of mass destruction for his next project) – are often about
    things that hint or intimate at a compelling story.

    "My work is very much about being suggestive," Dweck says. "For me,
    photography is not so much about capturing 'the moment.' My work is more
    about time and place and how we got there and where we're going next."

    Dweck came to photography in a circuitous way. Until 2002, he was head
    of his own advertising firm, whose best-known TV spot, "Arctic Ground
    Squirrel," featured a caustic man dressed as a squirrel getting a
    mattress delivered to his winter house in Brooklyn. (The man wants to
    "hibernate" to get away from his nagging wife.) The ad still makes the
    rounds on YouTube and other video sites, and the Museum of Modern Art
    owns a copy.

    Dweck garnered scores of awards for his advertising and did work for
    "The Daily Show" and "South Park," but he left it all behind ("at the
    peak of my career") to pursue photography full time, drawn soon after by
    capturing Montauk life while the Long Island community was unchanged
    from his teen years there. Dweck's Montauk photos were initially shown
    on the sixth floor of Sotheby's – the first time the New York auction
    house had devoted an exhibition to a living photographer.

    Since then, Dweck has garnered a portfolio that any photographer would
    dream of: Images in publications like Vanity Fair and Esquire; a series
    of well-reviewed books; and gallery shows around the world, including
    Tokyo, Belgium and Hamburg.

    For Dweck, Cuba was the embodiment of everything he lives for. "I'm
    always attracted to subject matter that has seduction in it, and Cuba,
    to me, has all the elements of a seductive subject," Dweck says. "It's
    dangerous, it's mysterious, it's playful, it's subtle, it's sensual."

    It also has name recognition. For an older generation, the name "Cuba"
    instills immediate associations with Castro, the 1962 missile crisis,
    and a long-standing American that has helped keep the island
    isolated economically.

    Dweck's photos are a jarring update of Cuban society. The Cubans in
    "Habana Libre" are able to express themselves through their art and the
    way they live. Young in spirit if not in age, they wanted Dweck to know
    that Cubans on the island can transcend their economic limitations. For
    these Cubans, "the good life" is never far away.

    "Michael Dweck: Habana Libre": The photo exhibit runs through Oct. 29.
    Modernism, 685 Market St., Suite 290, Tues.-Sat., 10 a.m. to 5:30 p.m.
    Information: (415) 541-0461 or